SYNERGY
Every day, each of us shares our own knowledge and experience with the rest of the Group. Thanks to this holistic approach — combining plant physiology, molecular biology, the biochemistry of core metabolic processes, the chemistry of raw materials and soils, and agronomic crop management — we can generate fresh ideas and build solutions that respond more effectively to the challenges agriculture faces around the world.
It is in this spirit that we have formulated the products in our catalogue: so that each component works in synergy with the others.
Maghreb Adriatica's nutritional solutions are not individual ingredients combined together, but formulas built on specific composition ratios and synergistic actions between components. This is what lets us achieve better results than by simply combining individual active substances. Every day we work on new ideas, but only after a long, careful process of trials in the lab and in the field — on different crops and in different growing regions — do they become real solutions for farmers.
This is the only way: our solutions, your results!
Sustainability
The quality of our future depends on our responsibility in the present.
Maghreb Adriatica's sustainability journey began with the recovery of Potassium Salts from sugar-beet processing waste in the Venetian countryside. Since then, we have continued to search for sustainable sources of active substances to serve as the base of our nutritional solutions.
We have analyzed and studied production waste (by-products) from the largest agri-food supply chains to identify new sources of functional molecules that, appropriately formulated, could meet all of our needs.
In doing so, we have created unique formulas — such as those based on malt-rootlet hydrolysate — where the biological effectiveness of the active components (amino acids, peptides, polysaccharides, and so on) is combined with sustainability, and in particular with the concept of a circular economy: waste from Italmalt's malting operation, in fact, becomes a resource for the production of nutritional solutions.
The MCFP® control protocol
The development process for each of our new products follows the internal MCFP® protocol, which sets out the key points to ensure — always and everywhere — the quality and validity of our nutritional solutions:
- •Raw materials: we use only top-quality raw materials, carefully selected and supplied by the most qualified and reliable producers in the sector. This guarantees the high quality of the final product, ensuring proper titration and maximum bioavailability of the components;
- •Composition: we design our products so that the formula not only delivers the guaranteed titres but also allows every component to be selected to exploit synergies and optimize results;
- •Formula: we apply unique production processes under conditions where chemo-physical parameters are continuously monitored, so that we always guarantee a high-quality product;
- •Positioning: we test each product — internally or in partnership with trial facilities and leading companies — on different crops and in different regions, so we can define the best application protocols. This lets us assess every effect a product has on the crop and identify the most effective moments to apply it.
Laboratories and research center
The Loreo production site has now also become the heart of Maghreb Adriatica's R&D service: since 2021, all of the laboratories that were previously spread across branches and peripheral sites have been brought together in the Venetian location.
Two new sections, dedicated to molecular biology and plant physiology, have been added to the chemistry lab qualified for the control of raw materials and products. Their facilities are equipped with state-of-the-art instruments for biochemical, genomic, and proteomic studies.
We also make use of the latest-generation phytotrons and rhizotrons to assess how our products affect both the aerial and root parts of the plant. A wide network of national and international collaborations — with universities and specialized centers alike — lets us dig deeper into the mechanisms of action of our products, or quantify their effects using cutting-edge technologies (genomics, phenomics, proteomics, and metabolomics).
Contact us
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